by Pinar Koyuncu Oktar Every company loves to talk about culture. It is described as the invisible glue that holds people together, the DNA that makes the organization unique. Leaders proudly announce values like collaboration, equality, or agility. Offices are decorated with posters. New joiners are introduced to the culture handbook on day one. But once you operate in multiple countries, you quickly learn an uncomfortable truth: culture does not travel as easily as products