Sustainability in the Supply Chain: A Leader’s Role in Asking the Hard Questions
- Pinar Koyuncu Oktar
- Aug 21
- 4 min read
Sustainable sourcing may sound like a buzzword but it’s a real responsibility for our world. And for me, it’s also something I care deeply about. Supply chains today stretch across countries, cultures, and regulations. It is rapidly changing, lines are consolidating, ports are being full, sources, changing taxes, changing standards etc..
Leading them responsibly means asking some tough questions, like:
Where are our materials coming from?
How are people treated where our products are made?
Are we making choices that are both affordable and ethical?
Leaders play a big role in making sure sourcing is not only smart but also fair, transparent, and sustainable. Let’s explore how.
Choosing the Right Suppliers: Where It All Starts
The foundation of an ethical supply chain begins with selecting suppliers that meet strong social and environmental standards. This means more than finding the cheapest offer. It means asking things like:
Do they pay fair wages?
Are working conditions safe?
Are there any signs of child or forced labor?
Many companies use a Supplier Code of Conduct based on international labor standards (like the ILO or ETI Base Code) and ask for certifications like Fair Trade or Rainforest Alliance. This gives structure to expectations and protects your business in the long run.
Yes, suppliers who meet high standards may cost more. But choosing cheaper suppliers without oversight can lead to labor abuse, environmental violations, or reputational damage. Leaders who insist on transparency set the tone that ethics and quality go hand in hand.
Seeing the Whole Chain: Why Traceability Matters

Just checking the first-tier supplier isn’t enough.From raw materials to sub-suppliers , products can pass through many hands before reaching the customer. That’s why traceability is key.
Tools like blockchain can help trace a product’s journey from farm or factory to shelf. Some companies already use QR codes to let customers see exactly where ingredients come from.
Leaders should ask:
Can we trace our raw materials to their original source?
Are our suppliers also checking their own partners?
Traceability helps uncover hidden issues and builds trust with consumers who want to know what they’re buying.
Auditing for Accountability
You can’t manage what you don’t check. That’s why regular supplier audits are essential. They help confirm that partners follow rules around labor rights, safety, wages, and environmental care.
The most effective audits are often unannounced and thorough. Some companies also offer anonymous reporting tools for workers to flag issues directly. This creates a two-way street of trust and responsibility.
Protecting People: Upholding Labor Rights

At the heart of ethical sourcing are the workers.
It’s our duty to protect their rights.
Global labor standards include basics like no forced or child labor, fair wages, safe conditions, and non-discrimination. Leaders should build these into contracts and train their teams to spot red flags.
We’ve seen what happens when this fails, like the Rana Plaza collapse in Bangladesh. Tragedies like that remind us why these issues matter. Ethical leaders stay alert and proactive, not reactive.
Minimizing Environmental Impact
Sourcing is also about the planet. Every material we use has an environmental footprint. Leaders can reduce that by:
Choosing recycled or renewable materials
Working with eco-conscious suppliers
Tracking emissions, waste, and water use
Environmental choices may seem expensive upfront, but they often pay off. Less energy use can mean lower costs. Cleaner supply chains face fewer disruptions. And eco-conscious brands often win customer trust.
Profit and Purpose Can Go Together
It’s a myth that ethics hurt profits. In truth, responsible sourcing protects your business from legal, operational, and brand risks.
On the flip side, doing the right thing brings real value:
More loyal customers
Fewer supply disruptions
Better long-term supplier relationships
Alignment with global ESG and compliance standards
Forward-thinking leaders build the case for ethical sourcing using both data and values. For example, setting targets like:
Percent of suppliers audited
CO₂ emissions saved
Customer trust scores or retention rates
These are not just “nice to have” goals, they help future-proof your company.
What Leaders Can Do
Set high standards from the start: Make your supplier code of conduct clear and non-negotiable.
Invest in visibility: Use systems that let you see your full supply chain, not just the first layer.
Check regularly: Run audits and act on results.
Empower your team: Train your procurement and sourcing staff to make ethical choices.
Track results: Show that ethics and performance can work together with real KPIs.
By doing all this, we create supply chains that are not just efficient, but also safe, fair, and ready for the future. Let’s work together at Her Leadership Playbook to build an ethical and sustainable supply chain that reflects your values and drives real impact.
Resources for Ethical Sourcing Leadership
Ethical Trading Initiative (ETI) Base Code
🔗 ethicaltrade.org/resources/base-code
UN Global Compact – The Ten Principles
OECD Due Diligence Guidance for Responsible Business Conduct
🔗 oecd.org
SMETA (Sedex Audit)
amfori BSCI
SafetyCulture – Ethical Audit Template
Responsible Business Alliance (RBA)
ILO Better Work Program
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